Sales Representative - Mid-Mountain Territory

How you’ll have an impact at La Marzocco: 

The Regional Sales Representative for the Mid-Mountain Territory reports to the Director of Sales and is responsible for all sales and La Marzocco USA partner support in the states of Colorado, Utah, Arizona, New Mexico, Wyoming and Nevada. This sales position is focused on ongoing market development with an emphasis on: prospecting new customers aligned with La Marzocco brand values; consistent management of the existing reseller partner network; strategic planning for growing core business and adding tangible value to reseller partners; ongoing expansion of brand presence across the entire territory. Dynamic hospitality, passion for coffee, comfort with public speaking/product demonstrations, enjoyment of field work, a strong competitive spirit, collaborative teamwork, experienced knowledge of the coffee industry, pride in excellent customer service and a deep appreciation for café culture are all necessary qualities to thrive in this position. The Regional Sales Representative will also have a fluent command of La Marzocco’s entire product portfolio and an authentic passion towards inspiring devotion to our brand, machines, and heritage.

As a Regional Sales Rep, a typical day might include a mix of the following:

• New business development, including generating leads and prospects, attending industry events, and utilizing online lead generation tools. Establishing relationships with potential clients and providing valuable insights or solutions to their challenges. Conducting market research and competitive analysis.
• Managing existing Partner Relationships by assessing their ability to support the sales they make and take measures to help them improve. Establish trust, provide excellent customer service, and address any inquiries or concerns promptly.
• Developing and maintaining a deep understanding of La Marzocco’s products, accessories and service promise. Effectively demonstrate the features, advantages, and benefits of La Marzocco machines to potential customers.
• Providing regular reports on top activities and changes in your market including sales activities, forecasts, market insights, conversion rates, customer acquisition costs, revenue generated, and feedback from our top customers.
• Collaborating closely with internal teams, such as marketing, product development, and customer solutions, to ensure alignment and support for new business initiatives, a seamless customer experience, and successful implementation of new projects.
• Visiting La Marzocco clients across the MM territory regularly, attending trade shows and industry events, building relationships face-to-face, and attending and hosting La Marzocco events within the MM Territory.