Growth Marketing Lead

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Act as the initial marketing specialist focused on growth, responsible for bringing prospective buyers to the website and into the sales funnel. The work is hands-on and fast-paced, combining testing, copywriting and channel building, in close partnership with senior leadership.

What you'll do

- Drive inbound lead volume through a mix of editorial content, paid campaigns, search optimization and social channels.

- Set up repeatable content and distribution programs spanning social presence, events, partner relationships and direct outreach.

- Run structured tests on messaging, channels and campaigns, and judge them by their effect on the sales pipeline.

- Personally draft key marketing materials, including website pages, customer stories, announcements and outreach messaging.

- Work with internal designers and external agencies, keeping a high standard of visual and brand quality in everything customers see.

Requirements

What we're looking for

- Presently one of the earliest marketing or growth team members at a startup that has raised outside capital.

- Background at companies with a distinctive design sensibility or in the go-to-market software space.

- A sharp eye for polish and brand detail.

- Clear, brief communication: able to convey an idea in a few lines.

- Comfort working independently and moving quickly with little structure.

- Based in San Francisco and able to work on-site five days a week.

Bonus points

- Management consulting background alongside current experience at an early-stage startup.

Benefits

Compensation and benefits

- Base salary: USD 180,000 to 300,000 per year

- Equity

- Wellness benefits

- Meals covered

Location and work model

- San Francisco, CA, United States

- On-site, 5 days per week in office

- Full-time