VP Sales - Media & Sponsorship

By bringing together next-gen technology and the highest fidelity live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at geniussports.com  

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The Role - VP Sales, Media & Sponsorship 

Following Genius Sports' acquisition of Legend, we have a unique opportunity to significantly expand our sponsorship and media sales business across Covers and Oddspedia.

We are hiring a VP of Sales to build this B2B business by leveraging the high value player pool to secure partnerships with operators.  You will own the number for converting audience attention into premium, sponsorship-grade revenue. 

What You'll Do: 

• Tier 1 Sponsorships: Own and execute end-to-end sponsorship sales cycles with Tier 1 operators, from account planning through pitch, negotiation and contracting, driving high-seven-figure annual revenue across Covers and Oddspedia. 

• Vertical Scaling: Scale Game Provider partnerships from their current baseline into a primary, high-volume revenue vertical, building the commercial playbook that gets operators competing for co-owned game placements. 

• Senior Relationship Ownership: Act as the senior commercial relationship owner with C-level, VP, and Head-of-Marketing stakeholders across operators, game providers, and payment partners. 

• Pricing & Packaging: Set and defend premium pricing benchmarks across sports and gaming audiences, spanning operator, game provider, and payment method sponsorships. 

• Commercial Discipline: Institute and normalize monetization standards across all productized real estate game reviews, operator reviews, dedicated hubs, and detail pages. 

• Operating Cadence: Run a tight weekly operating cadence - pipeline reviews, deal inspection, and forecast calls – deliver a forecast leadership can trust. 

• Cross-Functional Partnership: Partner closely with the performance marketing sales team and Commercial Intelligence function to align go-to-market and launch automated dashboard tracking growth. 

• Industry Presence: Represent Genius Sports at key industry moments, enhancing the Genius profile in sponsorship and media marketing. 

 

What You'll Bring 

• Commercial Leadership: A decade of high-level B2B commercial leadership within iGaming, Fintech, or digital media. 

• Industry Authority: Deep background in sports and iGaming, with a sharp understanding of how to turn player experience and user journey into high-value commercial outcomes. 

• Revenue Innovation: Proven ability to identify unmonetized digital real estate and build high-margin revenue pipelines from scratch. 

• Expert Negotiation: Skilled at commanding premium terms, protecting brand value, and walking away from deals that devalue the asset. 

• Data Discipline: Experience working in complex data environments where KPIs and rigorous measurement frameworks dictate strategy. 

• Collaboration: A natural ability to navigate a sophisticated organization and align multiple departments around one commercial number. 

This role offers an annualized salary of $180,000 - $230,000, plus variable compensation, and includes eligibility for Genius Sports Group’s benefits plan.  

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required. 

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.  

One team, being brave, driving change  

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.   

Let us know when you apply if you need any assistance during the recruiting process due to a disability.