Senior Strategic Communications Manager

The Role

Justworks is seeking a Senior Strategic Communications Manager to drive PR and executive thought leadership initiatives. 

In this role, you’ll develop the PR/media relations and executive thought leadership strategies with the Senior Manager, Strategic Communications. You’ll also help manage day-to-day management of Justworks’ PR agency, develop press-ready materials, and pitch reporters, podcast hosts, and Substack writers to push Justworks’ narrative forward in the media, at events, and on executive social channels. You’ll support executives across Tech, Benefits, Payments, HR/People, Global Solutions, and AI with speaking engagements, social media, and press opportunities. 

We’re seeking a collaborative, creative, confident leader who is comfortable with ambiguity, leans into clarity, moves with velocity, and is eager to influence our brand’s external perception. 

What You’ll Do

• Secure Media Placements in Traditional & New Media: Both in partnership with our PR agency and pitching your contacts, you will be responsible for building brand awareness across print, online, podcast, Substack, broadcast media. Build press briefers, support media training for executives, and staff interviews/press events.
• Partner on PR/Thought Leadership Strategy: Work with the Senior Manager, Strat Comms to develop creative comms plans to launch new products, amplify major tentpole moments, and create cultural moments rooted in actionable insights to secure top-tier placements that support AEO and carry our key messages.
• Help Develop Big Ideas that Create News: Partner across Comms, Product, PMM, research & insights, Sales, Creative & Design, and Brand to ensure a PR/thought leadership lens is always placed on initiatives, and to present bold ideas that cut through the noise of the current media landscape.
• Support Executive Thought Leadership at Events: Identify opportunities, pitch abstracts/topics, develop talk tracks, and staff (when necessary) to help expand Justworks’ thought leadership bench and build consistent messaging pull-through among our executive team.
• Help Manage Executive Thought Leadership via Social: Develop content for ~5 Justworks executives to help ensure a sustainable and compelling content cadence to support executive thought leadership at events and in the media.
• Oversee PR/Media Relations Tools: Act as the point of contact for MuckRack and Meltwater to manage media lists, coverage reports, competitor insights. 
• Own PR/Media Relations/Thought Leadership Reporting: Develop bi-weekly and quarterly reports that connect back to Strat Comms, Marketing, and company-wide goals, demonstrating Strat Comms’ impact. 

Qualifications 

• 5+ years of experience leading PR/media relations and thought leadership experience in B2B SaaS, including 2+ years of working in-house/brand-side with executive teams.
• Proven ownership of PR/media relations results, including top tier placements and strong contacts across traditional and new media. 
• Strong business acumen and ability to understand how PR/media relations/thought leadership work connects to the company’s goals. 
• Extremely good judgement, with the ability to hold multiple perspectives, assess risk, and provide counsel to executives. 
• Cross-functional leadership skills, and the proven ability to build relationships across the organization to get projects across the finish line, support relevant initiatives, and mine for relevant stories to tell.
• Comfortable with experimentation and willing to think outside the box to get the best results.
• Excellent verbal and written communication, including the ability to turn complex topics into clear narratives, attention to detail, and appreciation for the Oxford comma.
• Solution-oriented. Takes ownership of problems from diagnosis through resolution.

The base wage range for this position based in our New York City Office is targeted at $131,000.00 - $169,000.00 per year.

#Hybrid #LI-DW1