Senior Integrated Marketing Manager - Contract

The Role

This is a contract Marketing Manager role covering three concurrent workstreams: Mill's first national retail pilot, holiday campaign execution, and marketing partnerships. To be successful in this role, you'll manage complex cross-functional programs, build clear creative and strategic briefs, bring a working knowledge of the retail landscape and negotiate and manage partnerships.

Key Responsibilities

1. Retail Pilot Program Management

• Serve as the connective tissue between Mill and the retailer's merchant/buyer team on marketing workstreams (distinct from the sales/BD relationship).
• Continue executing program marketing in support of pilot and holiday. 
• Lead Assisted Selling and Store Engagement programs, training and supporting staff and translating learnings to other workstreams.
• Plan and manage paid media on the retailer's own ad platform, and report on performance.

2. Holiday Campaign Management

• Support holiday campaign execution from Cyber Week through New Year's Eve.
• Partner with channel leads (paid, social, email, product) to ensure creative deliverables are completed and campaign is launched seamlessly.
• Keep the campaign on track and on budget, managing stakeholders to timely delivery.

3. Partnerships

• Manage and help execute partnerships, including commitments with our existing community of Influencers, brand partnerships and community partners. 

Who You Are

• A Retail Marketing Operator: You've run physical in-store activation before, including display/POS production and navigating retailer merchandising constraints.
• Comfortable in Ambiguity: You build process while executing against fixed external deadlines, and don't need a complete playbook to start.
• A Data-Backed Storyteller: You can report on the details and understand the story for an exec audience. 
• A Cross-Functional Operator: You coordinate programs across diverse teams.
• AI-enabled Approach: You err on the side of applying AI to help scale your workflows with increasing speed and efficiency.

Qualifications & Requirements

• 10+ years in marketing, with direct experience in retail, channel, or shopper marketing.
• Has managed retail media campaigns on at least one major platform (Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, or similar).
• Has managed external agency/vendor relationships and can write a clear creative or production brief.
• Partnership or influencer marketing experience, from sourcing through measurement.
• A plus, not a requirement: experience with a new-to-market or new-category product.

Details

• Contract Duration: 6+ months
• Location: San Bruno, CA (in-office most days)
• Commitment: Full-time contractor 
• Reports to: GM, Consumer