Senior HR Business Partner

JOB SUMMARY

Apptronik is seeking an experienced HR Business Partner to support our Commercial organization including Sales, Marketing, and Customer Success - as well as Product/Design and Finance. This role will serve as a trusted advisor to leaders and employees, translating business priorities into people strategies that strengthen organizational capability, develop talent, and support continued growth.

The HR Business Partner will provide strategic and hands-on support across organizational design, workforce planning, talent and performance management, employee relations, compensation, engagement, and organizational change. This role is based in Texas and supports teams across Texas, California, and remote employees, with regular travel to California approximately one week per month.

ESSENTIAL DUTIES AND RESPONSIBILITIES or KEY ACCOUNTABILITIES

Business & Organizational Partnership

• Serve as the primary HR Business Partner for Commercial, Product/Design, and Finance leaders and their teams.
• Develop a strong understanding of business objectives, operating priorities, organizational challenges, and talent needs, and translate them into practical people strategies.
• Partner with leaders on organizational design, workforce and headcount planning, team structure, role clarity, capability needs, and organizational change.
• Coach and advise leaders on leadership effectiveness, team dynamics, employee engagement, and complex people decisions.
• Use workforce data and business insights to identify trends, risks, and opportunities and provide actionable recommendations.

Talent, Performance & Employee Relations

• Lead HR partnership for performance management, talent reviews, succession planning, promotions, career development, and retention strategies.
• Coach managers on setting expectations, providing feedback, developing employees, and addressing performance concerns.
• Partner with leaders to identify critical talent, capability gaps, succession needs, and retention risks.
• Provide guidance on employee relations matters, including investigations, corrective actions, performance improvement plans, accommodations, leaves, and separations, partnering with Legal and other People team members as appropriate.
• Support employee engagement initiatives and help leaders translate employee feedback into meaningful action plans.

Compensation Partnership

• Bring working knowledge of sales compensation and incentive structures, including base and variable pay, target compensation, incentive eligibility, and performance-based compensation.
• Partner with Finance and Total Rewards on sales compensation programs and broader compensation decisions to support business objectives, internal equity, and talent needs.

People Team Partnership

• Partner closely with Talent Acquisition, People Operations, Total Rewards, Employee Experience, Legal, Finance, and other teams to deliver integrated and scalable people solutions.
• Support company-wide People programs while adapting implementation to the needs of assigned organizations.
• Identify opportunities to improve and scale HR practices as Apptronik continues to grow.

SKILLS AND REQUIREMENTS

• Bachelor's degree in Human Resources, Business, Organizational Development, or a related field, or equivalent professional experience.
• 5+ years of progressive Human Resources experience, including significant HR Business Partner experience supporting leaders and complex organizations.
• Ability to travel to California approximately one week per month.
• Experience supporting Commercial organizations, particularly Sales, Marketing, and/or Customer Success.
• Experience with sales compensation and incentive plan structures, including base/variable compensation and performance-based incentives.
• Strong experience across organizational design, workforce planning, talent management, performance management, employee relations, and change management.
• Demonstrated ability to coach and influence leaders and navigate complex or sensitive people matters with sound judgment.
• Experience supporting geographically distributed and multi-state teams; knowledge of California employment practices strongly preferred.
• Experience in a high-growth technology, engineering, robotics, or similarly fast-paced environment preferred.
• Strong business acumen, communication, analytical, relationship-building, and problem-solving skills.
• Ability to operate independently, manage competing priorities, and work effectively through ambiguity and change.

WHAT SUCCESS LOOKS LIKE

The successful HR Business Partner will develop a deep understanding of the organizations they support and become a trusted partner to their leaders. They will anticipate talent and organizational needs, help leaders build effective teams and structures, address performance and employee matters thoughtfully, and bring together business understanding, sound HR judgment, data, and practical execution to support Apptronik's continued growth.

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting at a desk and working on a computer
• Vision to read printed materials and a computer screen
• Hearing and speech to communicate