Senior Director/Vice President - Hematology Marketing

 Position Overview: 

Beam is looking for a highly motivated, strategic and driven commercial leader to join our growing Hematology Franchise. The Senior Director / Vice President, Hematology Marketing will drive brand strategy development, commercial launch readiness and execution for Beam’s lead asset, Risto-cel, an ex vivo autologous hematopoietic stem cell-based gene therapy for the treatment of severe sickle cell disease (SCD). This is a high impact role for Beam’s potential first product commercialization. The successful candidate plays a critical role in leading the marketing and marketing operations team. 

The Senior Director / Vice President, Hematology Marketing, reports into the SVP, US GM.

Responsibilities: 

• Develops and leads brand strategy for Risto-cel and ensures alignment across key cross-functional stakeholders including Medical, Market Access, Key Account Management Team and Technical Operations.
• Owns development of brand positioning, messaging, and competitive strategy.
• Leads commercial launch readiness and execution in close collaboration with cross-functional partners.
• Directs HCP and Patient marketing strategy and oversees tactical execution by agency partners and marketers.
• Leads team of marketing, insights and marketing operations professionals.
• Oversees generation of customer and market insights through primary and secondary research, competitive intelligence and Advisory Boards.
• Leads scenario planning, risk management, and contingency strategies for launch, including forecasting and supply chain coordination.
• Budget management.

Qualifications: 

• BS/BA in a relevant academic field; MBA, MD, PhD, or other graduate degree strongly preferred.
• Minimum 12 years business experience within the pharma/biotech/biopharma space.
• Proven track record of developing and executing brand strategies in highly cross-functional environments.
• Experience in cell and gene therapy is a must.
• U.S. launch experience is a must.
• Outstanding strategic thinking and problem-solving capabilities.
• Must be capable of managing and prioritizing multiple activities.
• Can operate in two worlds — big picture orientation with attention to detail.
• Exceptional interpersonal skills and collaborative nature with strong ability to influence, motivate, inspire, encourage and develop others.
• Demonstrated people management experience and development capabilities required.
• Builds effective teams that work well across functions and groups.
• Strong business and financial capabilities.
• Advanced communication and presentation skills required.
• Experience in both large and small company environments a plus.
• Role is based in Cambridge, MA.
• Ability to travel 25% as needed.