Marketing Manager - Audience Growth - R5967

Job Description:

What you'll do:

Audience Growth & Analytics 

Own audience growth analysis across Shield AI’s first-party social channels, including LinkedIn, X, Instagram, and YouTube. 

Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums. 

Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities. 

Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence. 

Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance. 

Track and report on audience growth, engagement, conversion, and retention metrics across channels. 

Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI’s mission and products. 

Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders. 

Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement. 

Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy. 

Required qualifications:

3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field. 
Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities. 
Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools. 
Strong analytical skills with the ability to translate data into actionable recommendations. 
Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns. 
Proficiency with analytics, reporting, and dashboarding tools. 
Strong understanding of audience segmentation, channel performance, testing, and growth metrics. 
Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders. 
Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams. 

Preferred qualifications:

Experience in aerospace, defense, national security, advanced technology, or B2B technology. 
Experience with social listening, community intelligence, or creator/influencer analysis tools. 
Experience building executive-ready dashboards or recurring performance reporting systems.