Manager of Marketing Analytics

About the Role

The Manager of Marketing Analytics will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, and sales to deliver actionable insights that help meet company goals. The manager will be hands-on, diving deep into the data for specific analyses, while able to keep the high-level strategy in mind. 

A successful manager will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The ideal candidate will be a results-driven, strategic thinker able to thrive in a dynamic, rapid-growth environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, data visualization, and presentation.

What You'll Do

• Utilize data to conduct insightful analyses on major sales and marketing initiatives, operational trends, challenges, and opportunities
• Present findings to stakeholders and recommend actionable solutions for non-analytical partners including Senior Leadership
• Re-define and challenge company marketing and acquisition KPIs that are critical to achieving company and business unit goals.
• Build and maintain automated reporting and dashboards to track key metrics
• Work closely with the product and operations teams in defining tests and experimental design

What We Look For

• Bachelor’s or Master’s degree in business, STEM, or other analytical field
• 2-4 years professional experience in marketing, product, strategy, or business analytics
• Prior experience in Strategy Consulting, Financial Services, or Start-up environments
• Familiarity with doing analysis in Excel and coding in SQL
• Looker experience is a plus
• Quick learner; willing to dive in and get their hands dirty
• Demonstrated ability to deliver results in a fast-paced environment
• Desire to work in an ambiguous environment and solve open ended problems
• Proactive; ready to take initiative to prioritize and drive projects

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