Growth Marketing Lead

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Lead customer acquisition efforts across a broad mix of marketing channels. Run experiments, decide where to invest more, and oversee spending so that effort goes behind the approaches that deliver results.

What you'll do

- Own acquisition programs from start to finish, including how prospects first become aware of the business.

- Design and launch campaigns across paid, account-based, events, partnerships and other emerging channels.

- Assess campaign results and turn successful experiments into repeatable programs that scale.

- Plan and administer the channel budget, moving spend quickly toward what performs and ending what does not.

- Keep positioning, brand and sales aligned so demand efforts move in the same direction.

Requirements

What we're looking for

- Experience leading growth channels at high-growth companies or early-stage startups, such as a founding growth role.

- Experience testing and scaling several channels, including paid, organic and partnerships.

- A history of B2B demand generation or growth marketing work in a quickly expanding company.

- A track record of driving top-of-funnel volume at scale, such as hundreds of qualified demos each month.

- Comfort with funnel metrics and attribution, balanced by sound judgment drawn from experience and logic.

- Ability to look back on past work and explain the reasoning behind decisions in plain language.

- Ability to work from the New York City area on a hybrid schedule.

Bonus points

- Strong educational background.

- Experience building demand generation from zero at an early-stage company.

- Genuine interest in following the startup ecosystem.

Benefits

Compensation and benefits

- Base salary: USD 175,000 to 225,000 per year

- Equity

- Health, dental and vision coverage

- Retirement plan with employer match

- Commuter benefits

Location and work model

- New York, NY, United States

- Hybrid

- Full-time