Demand Generation Manager

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Build a pipeline-focused marketing function from the ground up for an enterprise sales motion. Plan and run targeted programs, test and prioritize marketing channels, and partner closely with a small cross-functional commercial group where results are judged by new sales opportunities.

What you'll do

- Lead targeted, account-focused marketing programs, selecting priority industries and accounts and supporting sales outreach to them.

- Create and carry out a plan to raise brand visibility and citations in AI-powered search and answer tools.

- Compare results across channels such as social media, outbound, paid search and events, and move budget and effort toward the strongest performers.

- Set the approach to event participation and decide which events merit attendance.

- Work side by side with company leadership, product, technical go-to-market and sales colleagues, and measure success by qualified opportunities created rather than lead volume.

Requirements

What we're looking for

- 3 to 7 years of marketing experience.

- Proven track record of launching a demand generation program from zero at an early-stage B2B startup.

- Background promoting products to senior product and engineering decision makers.

- Working knowledge of optimizing content for AI answer engines and LLM search visibility.

- Experience running coordinated marketing and sales campaigns aimed at named target accounts.

- Comfort taking full ownership and getting started quickly without a formal training program.

Bonus points

- Experience at developer tools or API-based technology companies, or in the voice technology space.

Benefits

Compensation and benefits

- Base salary: USD 145,000 to 210,000 per year

Location and work model

- San Francisco, CA, United States

- Hybrid, 1-2 days per week in office

- Full-time