CRM & Lifecycle Marketing Specialist - Growth Marketing

At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

AppLovin is scaling its self-serve advertiser base for AppLovin Ads Manager. Our growth marketing team is focused across the entire customer lifecycle. We're looking for a CRM & Lifecycle Specialist to take ownership of their slice of this function, work alongside our CRM lead, and grow their scope as the platform does.

The ideal candidate is AI-fluent, understands the advertiser funnel, is comfortable finding their own answers in the data, and loves problem solving.

Why This Role Matters

AppLovin is a top-100 market cap company that's still early in its growth curve, and the self-serve advertiser business is one of the fastest-growing parts of it. Every improvement you make to how we activate, engage, and retain advertisers compounds directly into revenue.

AppLovin moved from mobile advertising to one of the largest adtech companies in the world in under a decade. The self-serve advertiser business is the next phase of that. You'll join a small team moving fast — your work will be visible, your results measurable, and your scope will grow as the platform does.

What You'll Own

• The advertiser lifecycle — building and improving the automated programs that take someone from signup to active spender, and back again when they lapse.
• CRM data quality — The data flows from our data platform through Salesforce into HubSpot. You understand every step of that chain, know what's happening in Salesforce upstream, and can verify and fix issues at source — without waiting on someone else to investigate.
• The automation layer — setting up recurring workflows, automating advertiser outreach and lead follow-up, and finding opportunities to do more with less manual effort.
• The measurement — track what's working end-to-end, consistently run tests and iterate, drive improvements.
• The expansion — CRM beyond email is on the roadmap. LinkedIn, direct mail, SMS, gifting, and event-driven outreach. We are at the beginning of a new phase of growth.

What We're Looking For

• 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool.
• Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation and email.
• Comfortable with big data. You write SQL and query large datasets to find your own answers, not wait for someone to pull a report.
• AI-fluent. You use tools like Claude or Cursor to write email content, design it, create HTML templates and get it live.
• Self-starter with strong problem-solving instincts. No playbook. You figure out what needs to happen and do it.
• Proven ability to drive measurable improvement in activation, engagement or retention — you can point to the test you ran and the number it moved.

Nice to Have

• Workflow automation experience
• Familiarity with PostHog, Superset, Trino or other big data platforms
• B2B SaaS, adtech or e-commerce background
• Email deliverability experience — sender reputation, authentication, inbox placement