Client Strategy Lead - Media

Who You Will Be Working With

At PMG, our Client Strategy team plays a key role in shaping the media strategies that help brands grow, evolve, and connect meaningfully with their audiences. We’re not just managing campaigns—we’re working at the intersection of business insight, media planning, and cross-channel collaboration to deliver results that matter.

You’ll partner with clients, media leads, analytics teams, and creative collaborators to design and deliver full-funnel media strategies tailored to each brand’s goals. Whether it’s managing day-to-day communication, developing strategic plans, tracking campaign performance, or bringing innovative ideas to the table, your work will ensure clients feel heard, supported, and excited about what’s next.

Beyond execution, you’ll have the opportunity to refine internal processes, contribute to team planning, and support initiatives that push both client outcomes and agency standards forward. At PMG, we value curiosity, accountability, and creative thinking—and we believe in creating space for everyone on the team to lead, grow, and make an impact.

As a Lead in Client Strategy, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

 

What You Will Do

• Build and nurture client relationships through thoughtful communication, actively deepening your understanding of client goals, and proactively identifying opportunities to enhance their strategies.
• Craft tailored, full-funnel media plans that blend digital and traditional channels, optimizing budget allocations, channel mix, and flighting strategies using data-driven insights and planning tools.
• Partner with media teams to oversee budget management and forecasting, ensuring that media spend remains aligned with client goals while allowing for agility and timely optimization.
• Solve complex issues with confidence and efficiency, supporting your team to exceed expectations and engaging with leadership when needed for strategic direction.
• Collaborate with senior leadership and channel teams to create, refine, and present compelling media plans, strategic insights, and thought leadership materials using Keynote or PowerPoint.
• Act as a key liaison, bridging communication between clients, internal teams, and external partners to advance omnichannel strategies and drive exceptional media outcomes.
• Define clear, measurable digital marketing objectives in collaboration with clients and the PMG strategy, media, and analytics teams to ensure impactful campaign execution.
• Continuously monitor and assess campaign performance, developing data-driven reports and dashboards to provide clients with actionable insights and recommendations.
• Manage omnichannel campaign budgets, proactively adjusting allocations as necessary and troubleshooting any performance issues that may arise.
• Organize, develop, and present key client reporting deliverables across media channels, ensuring clarity, accuracy, and actionable insights.
• Drive the testing and learning agenda for campaigns, reporting on results and facilitating incremental testing across all channels to foster continuous improvement.
• Stay agile in a fast-paced environment with shifting priorities, maintaining timely and effective communication across teams.
• Stay up-to-date on industry trends, emerging media platforms, and technological innovations, providing clients with forward-thinking insights and strategies for growth.
• Build a comprehensive understanding of each client’s business by analyzing industry trends, target audiences, and competitors to create highly relevant, effective media strategies.
• Ensure operational excellence and project management success by maintaining organized schedules, prioritizing projects, and optimizing team workflows.

What You Will Bring

• 4+ years of experience in Client Strategy, with a bachelor’s degree or equivalent work experience.
• Lead portions of client business with confidence, applying strong knowledge of integrated marketing strategy and media planning to drive cross-channel success.
• You are experienced in translating campaign performance and analytics into actionable insights that inform strategic decisions.
• Partner closely with media, creative, and analytics teams to ensure alignment from strategy through execution and reporting.
• You contribute to the creation of strategic decks, POVs, and performance reviews, clearly articulating opportunities and recommendations to clients.
• Help oversee workflows and internal communications, supporting seamless delivery and cross-functional coordination.
• You bring a balance of critical thinking, attention to detail, and collaborative spirit to every project and partnership.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.