Coordinator - Business Development

What You'll Do

As a Coordinator, Business Development, you'll be a part of Authentic's Business Development training program, where you'll be trained in the nuts and bolts of the brand licensing business. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen. As a Coordinator, Business Development, you will be trained and assist in generating new business by identifying and qualifying leads to join Authentic's global network of licensing partners in the wholesale, retail, and online marketplace sectors. You will receive organisational support in driving prospecting efforts through lead generation tools and collaborating with our teams. Authentic is growing fast, and you will help increase the distribution of our diverse Lifestyle portfolio. From identifying target licensing partners and executing top-notch qualification tactics, you will gain 360-degree knowledge of expanding Authentic's partnership universe.  You will work closely with Brand Managers and Business Development executives to identify business growth opportunities and align those opportunities with a pool of prospective licensees.  Your goal is to contact and present a compelling value proposition to target decision-makers and convert those prospects to leads through Authentic's qualification process.   

You must love the thrill of the hunt and possess a strong focus on business opportunities and sales. 

What You'll Be Working On:

• Identify and qualify leads within the licensing universe, including manufacturers, wholesalers, retailers, and digital marketplaces.
• Understand each brand's value proposition in the Authentic portfolio and mold that into a compelling pitch to prospects.
• Establish and maintain an ongoing awareness of available merchandise categories across the portfolio and align those with target prospects
• Develop, present, and hand-over qualified leads to Authentic Business Development Executives
• Grow Authentic's partner database through continuous research, identification, and outreach to the licensing marketplace
• Achieve target KPI's including qualified lead goals, target pipeline contribution, and outbound activity

Must Haves:

• At least one successful sales position with a proven record of achievement is required. BONUS if you have prior licensing sales experience
• Ideally 2 years of experience in a previous sales position
• Understanding of sales methodologies (value selling, target account selling, solutions selling, strategic selling)
• Ability to thrive and work fast in a competitive environment
• Ability to assess business opportunities and use data to inform decision making and persuade others
• Ambitious and result-oriented with excellent communication skills