Content Creator - TikTok & Short-Form

Content Creator (TikTok & Short-Form)
Based: Central London office, 5 days a week
Reports to: Head of Brand
Works with: Senior Creative Content Producer, Influencer & Gifting Coordinator, freelancers
Salary Scale: £30k–£36k

You will be the engine of Naked Wolfe on TikTok. You'll plan, film, edit and post content daily, and appear on camera yourself alongside outsourced talent.

Responsibilities

• Own the TikTok content plan and posting calendar, in line with launches and campaigns
• Plan, film and edit short-form video in-house: styling, try-ons, behind the scenes, studio life, trends and launches
• Appear on camera regularly as a voice of the brand
• Work with the creative team and freelancers on bigger shoots and edits
• Spot and act on trends, sounds and formats fast
• Community management on TikTok: comments, duets, stitches and replies
• Track performance weekly (views, watch time, saves, shares, follower growth) and adjust
• Repurpose TikTok content for Instagram Reels and YouTube Shorts
• Support TikTok Shop and live shopping if you plan to open it
• Cover in-store, event and IRL activation content
• Supply raw footage and cut-downs for paid social

About you

• Experience creating TikTok content for a brand or your own channel, with examples that performed
• Confident and natural on camera
• Strong phone filming and editing skills (CapCut, Premiere or similar)
• Obsessed with fashion, footwear and internet culture
• Fast-moving, organised and happy to create every day

About Naked Wolfe

Naked Wolfe is a footwear label known for bold, statement shoes that don't blend in. Founder-led and creatively driven, we design for people who dress to be seen, and we've built a loyal global community around that attitude.

We're in a huge period of growth. New collections, new markets and new records are on the way, and we're building the team to get us there. We're looking for excited, hungry people who move fast, think big and want to make their mark. This is a chance to get in early, grow with the brand and help shape what Naked Wolfe becomes next.

If you want your work to be seen, felt and worn around the world, we want to hear from you.